There is a benefit to your construction insurance coverage you may not have considered.
Your coverage makes you more attractive to future clients, and the homeowners and bid decision makers that you want to work with.
Insurance coverage alleviates your clients’ fears.
Project owners want to know that an accident on their property won’t cost them. They want to know that you will finish the job if something goes wrong. And they certainly don’t want to be asked to pay the price for it.
You are smart enough to carry builders risk insurance to protect your projects from accidents and worst-case scenarios.
So let future clients know about it!
Luckily, advertising to your future customers is easy and cost-effective in today’s world of digital marketing, and you won’t have to take out a billboard to do it.
Here are five ways to advertise your builders risk insurance coverage (without paying for a billboard):
1. Your Website
The way people shop for contractors has changed.
When a consumer goes searching for a contractor, you can bet they’ll be looking online. In fact, 89% of consumer purchases involve online searches.
Your customers will be looking for your website, and you won’t get a second chance to make a first impression. You have only moments to grab their attention with your website and convey that you are professional and trustworthy.
Make sure it’s optimized for search, loads quickly, and is responsive (mobile and tablet friendly).
And don’t forget to let your website visitors know about your builders risk insurance coverage.
2. Social Accounts
Are you using Facebook, LinkedIn, Twitter, or any other social accounts to advertise your business?
These are great places to put important information, including the fact that you are insured and bonded.
Make sure you have social icons prominently displayed on every page of your website where people can easily navigate to your social pages to follow you.
3. Email Newsletters
Do you follow up with your clients by emailing a weekly, monthly, or quarterly newsletter?
If you aren’t using email marketing, here are a few reasons you may want to start:
Emails are an easy way to reach your clients where they are (which is probably on their phones!)
Email newsletters are easy to create.
Email marketing is inexpensive.
Email newsletters are a perfect place to ask for referrals.
Emails are a perfect way to keep your clients informed. Show off your recent completed projects, give them some tips or tricks that they can use, and let them know of changes to your business.
For example, that you have updated your construction insurance coverage!
4. Electronic Business Cards
No matter how much technology is changing the way we do business, the business card will probably never go out of style. But today’s business cards are less about paper and print, and more electronic in nature. Electronic business cards, or vcards, are a modern way of getting your contact information out to new leads.
Make sure your vcards advertise the fact that you are fully insured and bonded.
5. Online Directories
Gone are the days of the phonebook. Today, online directories are the best place to have your business found, and reviewed, by customers. Making sure your business page is accurately set-up on an online directory should be a part of your advertising plan.
Which directories should you be on? The most important one has to be Google+. Google is the king of all search engines, so you want to be involved in the social networks and directories that they offer. Google+ Local allows users to discover, review, and share businesses like yours.
Don’t forget Yelp, Yellowpages.com, and any other online directories that may be targeted towards your specific niche, like DirectoryForContractors.
Your digital marketing efforts will be even more effective when you are putting your best foot forward to potential new clients. Don't forget to include information about your construction insurance coverage in all of your online marketing channels.